Cannes: Plus M Entertainment CEO on Turning the Family Firm Into a Korean Content Powerhouse

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Cannes: Plus M Entertainment CEO on Turning the Family Firm Into a Korean Content Powerhouse
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Since returning to his family's conglomerate in 2017, Jeongin Hong has helped the company grow to produce 20 percent of Korea's annual commercial film and TV drama output, while also landing back-to-back spots in Cannes.

South Korean executive Jeongin Hong never planned to become a movie mogul. After studying economics at Princeton and putting in distinguished stints in private equity at Boston Consulting and Goldman Sachs , he was lured back to the family business in 2015. His family’s firm happens to be JoongAng Group, arguably Korea’s largest media conglomerate.

Hong was initially pulled back into the patrilineal corporate fold to help with corporate strategy; but in 2017 he proposed to his elder brother, JoongAng Group’s current CEO, Jeongdo Hong, that the time was right to further capitalize on the Korean content wave still sweeping the globe by restructuring their conglomerate’s collection of entertainment entities and scaling up to become a fully integrated film and TV studio.

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