NYLON reviews Camila Cabello's new song 'I LUV IT' — which features Playboi Carti and a Gucci Mane sample — from the singer's upcoming album 'C, XOXO.'
, Camila Cabello’s incendiary lead single, “I LUV IT,” has finally arrived — and what an entrance it is. An exhilarated pop song on warp drive, complete with a coked-out Gucci Mane sample and Playboi Carti feature, it’s certainly the pop star in a brand-new mode. Whether it’s convincing or not, well, that’s up to you.was going to be a major departure for the Top 40-friendly “Havana” artist, and she wanted you to know it. She went. She pivoted to hyperpop.
“I LUV IT” only serves to continue that campaign as a song that shouts “coolness” in its every carefully considered detail, the most conspicuous one being its guest verse from one of rap’s rarest Pokémon, Playboi Carti.
In an interview with Zane Lowe, Cabello insisted that this new chapter isn’t meant to course-correct but rather “catch up” to who she is now, which maybe explains all the references — this is what she must have on her playlists. True, the results are a little messy, but it’s commendable to see Cabello do something so drastically different.
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