California full-service restaurants raised prices by 3.3% in six months. That ranked third-highest nationally.
California fast food prices have risen by 7 percent in six months — the biggest bump in the nation, according to one industry cost tracker My trusty spreadsheet reviewed a study by Datassential tracking what changed price-wise at quick-serve eateries in the run-up to the April 1 start of California’s $20 minimum wage for workers at big chains. California fast-food diners are by no means alone in dealing with less economical menus.
In heavily populated regions, stiffer battles for customers may limit how much fast food operators can increase what they charge. The $20 wage floor will alter California fast food in various ways, depending on how chain operators choose to incorporate pricier labor into their business strategies — and how customers react to any changes. Higher menu prices are the obvious outcome, but consumers should expect to see chains offering more deals, especially for loyal customers.
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