Committees have spent $300 million, with the most being spent on Prop 33. The “No on 33” committee had raised $77 million, mostly from the California Apartment Association, to oppose the propositio…
The 10 propositions on the California ballot this year are responsible for a spending frenzy, with campaigns shelling out more than $300 million as they try to get their messaging to voters.
Those ballots, possibly still hanging out on the kitchen tables of many of California’s 22 million registered voters, include several pages dedicated to the propositions that made it through the Golden State’s complex, century-old direct democracy process. Ten propositions is an average number to appear on the ballot, but this year’s measures are fighting an uphill battle, “overshadowed by the presidential race because it’s such a contentious one,” according to Shaun Bowler, a political science professor at UC Riverside.
Before that, the state’s most pricey proposition was Proposition 22 — when Uber, Lyft and DoorDash forked over more than $200 million in 2020 to beat back a state law that would treat their drivers as employees. Some of the more complex or specific propositions need to do even more to communicate with voters, and that’s where endorsements from environmental groups or local unions help people decide, according to Bowler.
“If you’ve already made up your mind, and it’s a pretty clear-cut issue, then it doesn’t matter how many ads you get,” Michelson said.NC Republicans choosing early voting in 2024 say there’s ‘too much of a chance’ to wait
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