Caleb Downs and a pair of Cornell graduates have teamed up to launch a new app that they believe will streamline the process of landing NIL deals for Ohio State athletes.
Caleb Downs is teaming up with a pair of Cornell University graduates to launch an app that they believe will streamline the process of acquiring NIL deals for Ohio State athletes.
“So the current model right now is athletes kind of have to do cold outreach on their own, in their own free time. They have to reach out to different brands and they have to market themselves,” Rhee told. “And quite frankly, student-athletes are some of the most busy people on the planet. They have to go from class to practice, to film study, to different meals, team meetings. And so really we saw this as an opportunity to take all that work off of their plate.
Launchpoint is currently only available to Ohio State athletes, though the app plans to roll out at Florida, Georgia, Texas and USC later this fall. While Launchpoint does not have a direct partnership with Ohio State, Rhee says the OSU athletic department has been receptive to and supportive of the app.
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