Caitlin Clark's agent conveyed how the Fever superstar is already being compared to generational athletes in the open market.
the attention and intrigueSince there was no precedent for this type of stardom in women's basketball, it makes sense why Clark's agent, Erin Kane, needs to use generational talents in other sports to help her formulate deals — which she alluded to in an
"It's not like there's not an established playbook," Kane said when asked about curating deals for Clark. "As far as clients like Caitlin, she's one of one. And so it really is just about setting the market.... the market tells us ... There's this idea that the agents have all the control, or you can sort of just say something and make it into reality.
"But the reality is you're reading the situation," Kane continued. "It's the fans that choose. There's a handful of players that have ignited this sort of level of excitement by being incredible at what they do. But also, it's how they do it." She then added, "So it's Serena Williams... it's the iconic athletes. Simone Biles, especially when it's women. And Caitlin is one of those. It's like how she plays the game really captured the attention of a much, much broader fanbase. And so when you're going to market, those are the comps you're sort of thinking of. It's a Serena, or a Simone, or a Tiger Woods, who changed golf. 'Cause Clark is changing women's basketball.
Erin Kane, Caitlin Clark’s agent talks about how her comps when she’s negotiating a deal are people like Serena Williams, Simone Biles, and Tiger Woods.Grant Young covers Women’s Basketball, the New York Yankees, and the New York Mets for Sports Illustrated’s ‘On SI’ sites. He holds an MFA degree in creative writing from the University of San Francisco , where he also graduated with a Bachelor’s Degree in Marketing and played on USF’s Division I baseball team for five years.
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