Apart from Nike, Caitlin Clark has utilized her likeness in sponsorship deals with State Farm, Panini America and Gainbridge.
draft will continue her association with Nike by signing a $28 million contract that spans eight years and includes a signature shoe.
Clark's initial name, image and likeness deal, signed in 2022, expired at the end of the 2023-24 season.Under Armour and Adidas also participated in contract discussions with Clark's team in February, according to the WSJ and Athletic. Puma also showed some interest but walked away when told the bidding would start at $3 million per year, according to the WSJ.
Clark's agents were working on the new Nike contract even before she announced she would turn pro instead of return to Iowa for a fifth season under the COVID-19 exemption offered to players in college during the 2020 pandemic season. Of the Fever's 40 games this season, 36 will be nationally televised, and ticket sales have skyrocketed around the league.
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