Caitlin Clark – who helped draw crowds to arenas around the country and drive up viewership numbers in her final year of college and then in her rookie year in the WNBA – has been named Time’s Athlete of the Year.
Clark, 22, helped continue in 2024 the growing popularity of the WNBA and women’s college basketball, wowing fans with her long-range shots and crisp passing. In her debut season with the Indiana Fever following a stellar career at Iowa, Clark took home the Rookie of the Year award and was named to the All-WNBA first team – the first rookie to do so since 2008 – during the 2024 season.
9 million viewers, South Carolina-Iowa outrated games in this year’s NBA Finals and the World Series. Meanwhile, ratings for the WNBA regular season and postseason – not just games involving Clark – were up. The WNBA delivered its most-watched regular season in 24 years, while the WNBA Finals, where the New York Liberty outlasted the Minnesota Lynx, was the highest-viewed WNBA Finals in 25 years. Additionally, the WNBA had its highest total attendance in 22 years.
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