Cadillac Becomes Official Sponsor of the US Open Tennis Tournament
Cadillac and the United States Tennis Association have reached an agreement that will change the face of the US Open. The American luxury brand becomes the official automaker of the US Open, and will remain so for several years to come.
The 2022 edition of the event, which is always held in early September in New York, gets under way in a couple of weeks, and we can expect to see a lot specifically of the new Lyriq EV. Of course, Cadillac will also provide vehicles to transport the 250 or so players who will be participating in the tournament to and from the tennis centre. USTA Executive Director of Corporate Partnerships Deanne Pownall said the association is “thrilled” about the sponsorship agreement with Cadillac and believes it will “electrify the fan experience”. Here’s what more she had to say:
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