Young people should be given more help to allow them to work for themselves, an academic says.
When her studies were suspended at the start of the pandemic, she began selling cuttings of plants online, keeping stock in her mum's conservatory.Image caption,"I thought if I don't make my money back, I can't go back to uni anyway," she said.
"As we come out of Covid there are so many opportunities," he said. "The important thing now is for universities to appreciate that and to provide the support necessary to make this happen." "So as these new markets grow and as these new markets expand you find they are in the perfect position to understand what the customer needs."
"We've been operating for about 12 months now... and we're currently fundraising and got a valuation for £2m," he said. He added there "really needs to be a push at the minute for more innovation, people sometimes think there's a lack of ideas, but they are all out there".In June, the Welsh government announced a £5m commitment to "foster new culture of entrepreneurialism among young people in Wales".
"In 2020/21 Welsh institutions accounted for 16.8% of graduate start-ups in the UK which have been active for three or more years, this is far higher than the nominal 5% share usually used to represent Wales," it added.
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