Buffalo Trace, the arbiters of American bourbon whiskey hype, are taking their sought-after brand abroad for the first time.
Buffalo Trace Distillery, the unofficial arbiter of American bourbon whiskey hype, announced today that it will take its precious amber treasure across the sea, opening a first-of-its-kind American whiskey experience at 32-33 Long Acre, in the “highly coveted Covent Garden area” of London in late 2023. It will be the first Buffalo Trace outpost the company has established outside of Kentucky, and likely a major point of tourist interest for American whiskey/bourbon geeks in the U.K. and Europe.
The space at 32-33 Long Acre essentially looks to be a tasting room, with specific tasting lineups that will need to be reserved in advance. One thing there’s no mention of is an actualon site, suggesting that Buffalo Trace isn’t going to be doing any experimental distilling operations in the U.K. Instead, the site will reportedly focus on offering “an immersive, sensorial experience that brings a taste of Kentucky to London.
U.K. whiskey geeks will no doubt take note that a lot of big brands–the ones that drive so much of the Buffalo Trace hype andin the U.S.–are not present in the mentioned tastings. This should hardly be surprising, as the company has faced persistent shortages of brands such as W.L. Weller, Stagg or many E.H. Taylor bottlings. And that’s not even mentioning the likes of the Buffalo Trace Antique Collection or Pappy Van Winkle. U.K.
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