Keurig Dr Pepper and Anheuser-Busch InBev are moving forward with their Drinkworks joint venture intended to boost sales as both companies see their own falter.
Keurig Dr Pepper and Anheuser-Busch InBev are moving forward with a joint venture intended to boost sales as both companies see their own falter.
The joint venture comes as both Keurig and AB InBev are trying to address their own struggling sales. The at-home coffee giant's sales of its brewers and single-serve pod declined 0.5 percent during its fourth quarter, while Budweiser's parent company must adapt to changing consumer tastes. Last year, unit case volume of beer declined by 1.5 percent, according to IWSR data. Spirits, on the other hand, are growing.
The machine retails in St. Louis for $399, but is available for preorder at $299. Its liquid-filled pods, sold in packs of four, are available for $15.99 for most cocktails, like margaritas and mojitos. The appliance adds water and carbonation to the pods to create the alcoholic drinks. Each pod has about a shot of alcohol, plus flavorings.
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