Bud Light, Texas Longhorns Release Limited-Edition Beer Can

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Bud Light, Texas Longhorns Release Limited-Edition Beer Can
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With the new season right around the corner, the popular beer Bud Light will now sport the Burnt Orange for a limited time on it's cans.

The brewing company Anheuser-Busch announced on Tuesday that Texas, as well as 25 other colleges, will have limited-edition Bud Light Cans for the 2024 season.

Back in October of 2022, Texas signed a five-year deal a five-year marketing and and advertising deal with Anheuser-Busch, making Bud Light one of the official beers of the university. The Bud Light beer can showcases the official logo on the center of the can and will also have the official burnt orange color, making it a hot commodity for the dedicated 21+ fans of the team.

Todd Allen, Senior Vice President of Marketing for Bud Light wrote, “College football fans are some of the most passionate, dedicated fans out there and we are so proud to partner with teams across the country to make all of the special gameday moments even easier to enjoy.", Cotton Holdings. The University also just announced an NIL deal with Panini America for its football and volleyball programs earlier today.

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