Anheuser-Busch InBev has reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a campaign with transgender influencer Dylan Mulvaney
FILE - Cans of Bud Light beer are seen before a baseball game between the Philadelphia Phillies and the Seattle Mariners on April 25, 2023, in Philadelphia. Anheuser-Busch InBev has reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid conservative backlash over a campaign with transgender influencer Dylan Mulvaney. Anheuser-Busch Inbev reported a drop in U.S.
The world's largest brewer said Thursday that revenue in the United States declined by 10.5% in the April-to-June period from a year earlier, “primarily due to the volume decline of Bud Light.”after more than two decades, slipping into second place in June behind Mexican lager Modelo Especial, which is also owned by the Belgium-based ABInBev.after sending a commemorative Bud Light can to Mulvaney, who posted it to her millions of social media followers.
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