Sales in the beer declined 17 percent after backlash over its partnership with a transgender influencer, according to market figures.
"Who would have thought that having a trans spokesperson for redneck beer would backfire????"NewsweekThe latest market data came just a day after
, Daniel Blake, on a leave of absence. Days earlier, Alissa Heinerscheid, marketing chief for Bud Light, had also stepped back.that the past two weeks had been a"rollercoaster" for the firm's leadership. Following disclosure of the sales figures, there was"definitely a feel of panic within the organization.". Its only public acknowledgement of the outcry came on April 14.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Bud Light suffers ‘staggering’ 17% sales plunge amid Dylan Mulvaney controversyBud Light has suffered a “staggering” sales hit following the beer brand’s controversial marketing tie-up with transgender influencer Dylan Mulvaney — with the latest data s…
Read more »
Bud Light executives take leaves of absence amid backlash, sales of the product plummeting'Given the circumstances, Alissa has decided to take a leave of absence which we support. Daniel has also decided to take a leave of absence,' a company spokesperson said.
Read more »
Bud Light Sales Take Huge Hit, Fueled by Anti-Trans HysteriaSales of rival brands Coors Light and Miller Lite grew by roughly as much as Bud Light’s dropped earlier this month, according to an analysis.
Read more »
Bud Light rivals stealing sales after Dylan Mulvaney controversyAmid Dylanm Mulvaney controversy, Bud Light's dollar share value loses almost the same amount as Coors Light and Miller Lite's dollar share gain in latest week.
Read more »
Bud Light Marketing Exec Behind Dylan Mulvaney Campaign Takes 'Leave of Absence'The marketing executive who oversaw Bud Light’s collaboration with trans influencer Dylan Mulvaney has taken a 'leave of absence' from Anheuser-Busch
Read more »