Conservative activists have been targeting the beer brand over its partnership with trans influencer Dylan Mulvaney.
Anti-Bud Light graffiti is seen scrawled on a gate in Arco, Idaho, on June 21. A report from software company Union shows how the beer's sales have fallen in the second quarter of this year.Union's report found that North and South Carolina had the most dramatic fall in sales share for Bud Light, from 19.4 percent in the second quarter of 2022 to 12.5 percent in the same period of 2023—a drop of 6.9 percentage points.
New York and New Jersey recorded a fall of 5.1 percentage points, followed by Texas with 2.4 points, Oregon and Washington with 1.8 points and California with 0.85 points. Bud Light was the most popular beer sold at Union-affiliated venues in the second quarter of 2022. However in April to June 2023, it slipped to No 4 in the ranking behindThe top 10 for beers is completed by Dos Equis, Corona, Guinness, Modelo, Stella Artois and Yuengling.has contacted Anheuser-Busch, parent company of Bud Light, for comment via email. Michelob Ultra and Stella Artois are also Anheuser-Busch brands.
Anheuser-Busch's global CEO, Michel Doukeris, said in May that the decline in Bud Light sales represented about 1 percent of the company's global sales volume.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Bud Light social media posts draw backlash after Dylan Mulvaney debacleBud Light’s social-media accounts have resumed regular postings — and they’re drawing brutal comments from critics.
Read more »
Dylan Mulvaney posts job ad after Bud Light falloutThe transgender influencer offered her services to speak at schools and universities across the country.
Read more »
Charles Barkley takes aim at 'rednecks' and 'a--holes' in explicit Bud Light speech at barCharles Barkley had an explicit message for those who stopped drinking Bud Light over the Dylan Mulvaney controversy while he was at a club in Nevada.
Read more »
Bud Light wasn't killed by conservatives, but they sped it upBud Light lost its crown as America's 'King of Beers' — but it was going to happen even without the conservative boycott
Read more »
Watch Charles Barkley’s expletive-filled message to ‘rednecks’ who boycott Bud Light'So listen, as I said last night, if you’re gay, God bless you,' Leeds native Charles Barkley said after buying a round of drinks before presenting a PSA. 'If you’re trans, God bless you. And if you have a problem with them – (expletive) you.'
Read more »
CMT accused of 'pulling a Bud Light' after removing Jason Aldean videoFollowing the outrage over a song's lyrics and video, Jason Aldean took to social media to deny his music was racist or a call to incite violence.
Read more »