Anheuser-Busch InBev-owned lager has seen its luster fade following the boycott over its Dylan Mulvaney ad partnership.
, is now the No. 3 brand in the country — a stunning fall from grace for the Anheuser-Busch InBev-owned lager following the, is now No. 1, accounting for 9.7% of beer dollar sales in US stores in the four weeks that ended July 6, according to NielsenIQ data that was analyzed by the Bump Williams consulting firm.Michelob Ultra, the low-carb beer that is also owned by Anheuser-Busch InBev, came in at second place with 7.3% of beer dollar sales nationwide, the data showed.
The posts sparked a social media backlash among conservatives who launched a nationwide boycott of the brand, which resulted in sales of Bud Light tanking. Bud Light also entered into a marketing and sponsorship agreement with Ultimate Fighting Championship, the mixed martial arts venture whose fan base is known to primarily skew rightward.
Anheuser-Busch Beer Boycott Bud Light Dylan Mulvaney
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