From ruins to renaissance, Brunello Cucinelli's latest project aims to restore a picturesque Italian village through an awe-inspiring restoration initiative.
The iconic Italian designer and architect Massimo de Vico Fallani painstakingly studied archive documents and on-site surveys to understand the historical and artistic significance of the urban area where Castelluccio stands as the fulcrum. Cucinelli’s foundation has actually done similar work in Umbria before. The team spent 25 yearsand the surrounding hills that are home to Cucinelli, his family, and his brand’s headquarters and workshops.
As for Castelluccio, the team plans to revamp the main square and church first. The Santa Maria Assunta church was hit particularly hard by the earthquake and only the aspe remains. The foundation is planning to fully rebuild the site with the help of de Vico Fallani and the Ministry of Cultural Heritage’s specialists and technicians. The village will also be home to a new open-air theater that is meant to be a “symbolic place of culture,” according to the foundation.
“The project is intended as a donation towards a future inspired by human sustainability, an attempt to make a significant contribution of beauty to the humanity that will animate the centuries to come,” Cucinelli said in a statement. “My dream is for Castelluccio to be born anew just as it was before the earthquake, and this idea we are committed to realizing is a tribute to its extraordinary beauty, its long history and its peaceful, hardworking and dignified inhabitants.
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