The latest locale in the bay area's Union Square neighborhood counts as the brand's 38th boutique in the U.S and part of the Swiss watchmaker's ongoing global expansion.
will be the brand’s seventh boutique in California, and is located at 299 Post Street, a prime retail corner of Stockton and Post in the heart of Union Square.salon and will open next door at 255 and 259 Post Street to form what will become a destination to shop fine watches. “It’s the best location of any watch store in the city. San Francisco is a major U.S.
Breitling’s new single-level space in San Francisco totals 1,400 square feet with 80 square feet of external store front and signage.“Under the vision and the execution of our CEO, Georges Kern, the brand has tremendously changed over the last six years, in terms of the product offering, marketing, the collection, and rebranding as a brand.
“We still have an amazing network of wholesale doors, so wholesale remains a way of growing the brand. We will always have a multi-channel approach with e-commerce, wholesaling and retail. That’s why the retail strategy is big for us in a period of transformation. For the customer it takes a while to make them understand the changes and to make them see the inclusive, casual yet fun brand that we remain.
San Francisco is the brand’s 38th store in the U.S., and there are plans for openings in cities such as Columbus, Ohio; Oakbrook, Ill.; Charlotte, N.C.; Edina, Minn., and Jacksonville, Fla. By the end of 2024, Breitling will expects to have 43 boutiques in the U.S.. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services.
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