Breakingviews - Lesson of Disney’s ‘Endgame’: Go big or go home

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Breakingviews - Lesson of Disney’s ‘Endgame’: Go big or go home
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(Reuters Breakingviews) - Thor, Iron Man and the Hulk are crushing it. The smash...

Avengers fans in costume gather at the TCL Chinese Theatre in Hollywood to attend the opening screening of"Avengers: Endgame" in Los Angeles, California, U.S., April 25, 2019. REUTERS/Mike Blake

The opening first five days of the Marvel spectacle tallied a whopping $1.2 billion at the global box office. In the United States and Canada, ticket sales reached $350 million, more than a third greater than the previous high set by last year’s prequel, “Avengers: Infinity War.” That movie ended on cliffhanger, likely stoking fans’ anticipation of “Endgame.”

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