From Breakingviews - Carlsberg CEO’s big job is to keep glass steady
Aarup-Andersen’s lack of consumer experience may also raise eyebrows at Carlsberg. A veteran from a rival brewer might have been better placed to introduce new products, and adapt to new industry trends.
However, the new boss’s finance pedigree and track record managing businesses suggests that his main job will be to implement the group’s current. It aims to increase revenue by 3% to 5% annually until 2027 and boost operating profit growth above that level.
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