Brazilian Fine Jewelry Brand Sauer Expands to the U.S. With Madison Avenue Store 

Brazilian fine jewelry brand Sauer is opening its first U.S. store on Madison Avenue in New York City.

The more than 80-year-old family business is opening its U.S. flagship at 800 Madison Avenue in New York City, with a two-floor storefront that offers Sauer’s unique gemstone pieces and exclusive collections.

The storefront takes inspiration from the brand’s Brazilian roots and merges it with a New York midcentury architecture aesthetic. The store incorporates various motifs and stones prevalent in Sauer’s core Sauer was established in 1941 by Jules Sauer, the co-CEO’s grandfather, who fled Europe during World War I to Brazil and began working with precious gemstones like emeralds, tourmalines and amethyst, and developed unique carving methods that are still used by the brand today.

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