Brands get more reach on Instagram but more engagement on TikTok, a new study of thousands of social profiles finds
Instagram is the social platform where brands get the most reach and views, a new study found.
The data shows visual content is on the rise across all platforms, Emplifi's chief strategy officer Kyle Wong told Insider. On Instagram, brands received an average of 56 impressions in Q2 2023, compared to nine on Facebook and four on Twitter.Emplifi On the other hand, engagement on reels has been falling for the last five quarters, dropping 30% year-over-year in Q2 2023. Emplifi connects this to the competition for eyeballs on the platform, as well as
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