Boycott hits Kohl's just as CEO gets good news

As of Tuesday, May 30, the stock price of Kohl's was down to $18.95, which represents a decline of 11.78 percent over the past month.

Exterior of Kohl's store in San Rafael, California. In May 2023, conservative voices have called for boycotts of Kohl's over LGBTQ+ items the store is selling for 2023 Pride Season.However, just a few days ago on May 24, the stock price of Kohl's jumped to $24 after the company's CEO Tom Kingsbury spoke to analysts and said,"We made progress against each of our key priorities for 2023 despite continuing to operate in a challenging macroeconomic backdrop...

Reuters reported that Kingsbury noted a reduction in Kohl's large discount promotions which hurt the company's margins. Despite the rise in stock price on May 24, over the past year, Kohl's has seen a decline in share price of over 50 percent.

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