The fandom fashion collection inspired by Marvel's new Disney+ animated series debuts in stores and online today.
Just in time for the release of Marvel Animation’s X-Men ‘97 on Disney+, BoxLunch has an official merch launch for the highly anticipated series. The fandom fashion retailer has really captured the vibe of the new show while homaging its ‘90s predecessor. Even better, it’s fashion for a good cause: for every $10 spent across its themed products line, BoxLunch provides a meal to a person in need through its philanthropic partnerships.
This— coupled with the fact that the show, like its predecessor, highlights moments outside of their superhero work —influenced us to go in a direction that was more lifestyle, to create pieces we feel like the X-Men could wear on their day off. The basketball episode obviously was a highlight to us which is where the inspiration for both the bomber jacket and jersey came from. io9: What characters were most exciting to feature? Ramirez: Wolverine truly is the highlight of this new collection.
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