Box Office: Hayao Miyazaki’s ‘The Boy and the Heron’ Opens Strong in Japan (Despite No Marketing)

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Box Office: Hayao Miyazaki’s ‘The Boy and the Heron’ Opens Strong in Japan (Despite No Marketing)
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The film set opening-weekend records for both Studio Ghibli and Imax in Japan.

Suzuki reportedly defended his strategy by saying: “In my opinion, in this age of so much information, the lack of information is entertainment. I don’t know if this will work. But as for me, I believe in it.”earned $13.2 from Friday to Sunday, according to ComScore. In yen, that’s the biggest opening in Studio Ghibli history, beatingopened to $1.7 million from 44 screens, setting a new 3-day record for the giant screen operator in Japan.

Japan is a famously slow-burn theatrical market, though, so a movie’s hold and word of mouth tend to matter far more than its initial splash. From its $14 million start,, for example, eventually climbed to $190 million over a local release that lasted 407 days. yet, but Japan-based media have described the film as offering an

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