Boeing's corporate reputation took the biggest hit this year, according to the Axios/Harris 100.
Share on email Boeing's quality control issues have not impacted the reputations of the major airlines that operate its jets — like Alaska, Delta and Southwest.Alaska made the top 100 list for the first time this year, likely in response to its handling of the Boeing crisis.
The airline came in at No. 50 with a "good" rating overall. Alaska scored highest on the reputation dimensions of "trust," "vision" and "culture."Alaska CEO Ben Minicucci used the power of the media to put pressure on Boeing and appeal to the American public.
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