BMW Will Soon Shift To Direct Sales Throughout Europe | Carscoops carscoops
at the Concours d’Eleganza Villa d’Este on the shores of Lake Como, Italy, BMW Group’s sales and marketing boss Pieter Nota confirmed the brand is speaking with European dealerships about the switch to the agency model.claimed that BMW would end its dealer system in Europe from 2024 for the Mini brand and 2026 for the BMW brand itself. Nota said the timing of the move has yet to be confirmed.Under the agency model, BMW would hold the inventory and invoice customers directly.
BMW had launched an agency model when the i sub-brand was first introduced. It later abandoned this model but re-introduced it across its entire range in South Africa in 2020. Nota says the agency model will only be used in Europe and not in China or the U.S. where many states prohibit car manufacturers from selling directly to consumers., Mercedes-Benz, and Audi that are moving towards a sales model of this kind.
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