BMW's electric lineup is speaking to American buyers, who bought over 10,000 EVs from the brand in the first quarter of 2024
BMW sold 10,713 all-electric i4s, i5s, i7s, and iXs in the first quarter of 2024. The automaker's SUV sales suffered as the X5 had a tough start to the year. Mini is struggling, and every single one of its vehicles is selling in lower numbers than they were a year ago. With the debut of the i5, BMW's electric vehicle fleet in the U.S. has expanded to four models. This strategic move paid off handsomely, with the brand experiencing an impressive 62.
6%4 Series8,84711,997-26.3%5 Series6,8727,536-8.8%7 Series2,5922,885-10.2%8 Series1,4641,572-6.9%Z4403398+1.3%X16,0123,171+89.6%X256078+617.9%X316,48815,108+9.1%X42,3862,456-2.9%X514,92317,315-13.8%X61,5342,286-32.9%X76,9576,770+2.8%XM541409+32.3%iX2,9452,351+25.3%Passenger Cars38,70135,771+8.2%SUVs45,77446,695-2.0%Total84,47582,466+2.4%Source: BMW Interestingly, BMW saw a more significant improvement in passenger car sales compared to SUV deliveries during the quarter.
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