BMW's i4 electric sedan dominates 4 Series sales in North America, signaling a shift towards EVs for the German automaker. Despite challenges in key markets like China and Germany, BMW's EV business thrives, setting new sales records in the U.S. The success of the i4 and i5 models suggests a promising future for BMW's electric vehicle lineup.
BMW Group is facing a challenging landscape in its core markets of Germany and China , with sales declining significantly in these regions. However, the company's electric vehicle (EV) business is proving to be a bright spot, particularly in North America . In 2024, BMW set a new record for EV sales in the U.S., selling nearly 51,000 units, a substantial increase from the previous year.
This growth is largely attributed to the success of the BMW i4 and i5 models, which have captured a significant portion of the 4 Series and 5 Series sales respectively. The i4, in particular, has proven to be a popular choice for consumers, accounting for over 50% of total 4 Series sales in the U.S. This success suggests that the 4 Series is transitioning into a predominantly battery-powered lineup. The i5 is also making its mark, with sales growing fourfold compared to the previous year. While the iX and i7 models haven't seen the same level of success, the i4 and i5's performance indicates a shift towards EVs within BMW's lineup. This trend is particularly notable in the U.S. market, where electric crossovers have dominated sales. Despite this trend, the i4 and i5 are bucking the norm, achieving success on a relatively aging platform. However, BMW is poised for further growth with the launch of its Neue Klasse models later this year. These models, developed on a BEV-native platform, are expected to address the shortcomings of current EVs and solidify BMW's position in the electric vehicle market
BMW I4 I5 Electric Vehicles EV Sales 4 Series North America Automotive Industry Competition China Germany
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