The new film BlackBerry depicts the rise and fall of Research In Motion and tells the story of the phone that made email mobile. Director Matt Johnson says it’s more complicated than you think.
You probably already know the story of BlackBerry. Its demise was as spectacular and public as anything you can think of, from a top-of-the-world gadget that people referred to as an addiction — the CrackBerry phenomenon was no joke — to just another of the many things left for dead by the iPhone. Talking about the BlackBerry now is like talking about, I don’t know, the Walkman or the Flip camera. They lived, they died, the end.
”' Mike Lazaridis wrote a manifesto in the mid-to-late ’90s about what he thought mobile products should do, and he said they should do as little as possible — as little as they possibly can do. And that’s how you break into a new market. And it’s so funny because, nowadays, it’s like every week or something I’ll see a news report about, “Oh, this company is putting out a cellphone that does nothing. Don’t worry. There’s no social media on it. It has no apps. All it can do is talk and text.
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