Today’s economic troubles on top of online commerce and the COVID body blow translate into lots of empty mall parking.
The annual Black Friday shopping frenzy that for years filled Bay Area shops and malls may not be dead, but it appears to be struggling.
Kimberly Lozada of Berkeley talks about her shopping experience on Black Friday at the Westfield Valley Fair mall on Friday, Nov. 25, 2022, in Santa Clara, Calif. Even folks determined to get out and loosen the purse strings in Black Friday’s shiny retail world kept a watchful eye on the economy. Carlos Ortiz, 48, grabbed a seat outside Sephora inside Valley Fair while his daughter, Gabby, browsed the store’s makeup aisles. Ortiz, of Santa Clara, said his family wanted to shop in-person for the rush of finding a good deal, but he was wary about what his daughter would ask to put on his charge card.
Ortiz said it felt good to bring the family out for the occasion. “It’s hard to say ‘no’ to the kids,” he said. “We decided to spend here with the kids and have a little fun — as long as the bills are paid.” Jyoti Shima, left, and her friend, Tania Sehgal, both of Santa Clara, talk about their shopping experience on Black Friday at the Westfield Valley Fair mall on Friday, Nov. 25, 2022, in Santa Clara, Calif.
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