Snapchat Plus members can now personalize their pets' Bitmoji in a fun little update that could eventually benefit brands.
The latest update, introduced this week, uses artificial intelligence to turn a photo of little Fifi or Fido into a graphic — actually, a range of avatars that owners can choose from — and place it in the Snap Map. Once inside the platform’s location-sharing visualization tool, the furry friend can follow the user’s own Bitmoji around.
The thought of a Prada dog brush may be taking things too far. Then again, the luxury brand already sells dog bibs — aka, a $460 nylon pet collar — among other accessories. Plenty of fashion brands have also gotten into pet lines, including Fendi, Louis Vuitton, Hermés, Hugo Boss, Miu Miu, True Religion, Versace and others, from H&M to Tommy Hilfiger.
Last month, the app developer saw a nauseating plummet in its stock: Right after the earnings numbers came out, shares fell as much as 34.5 percent. According to the 2021-2022 APPA National Pet Owners Survey Statistics, more than 70 percent of U.S. households own a pet, and there are more than 7 million subscribers of Snapchat Plus, which is quite a healthy-looking data set.
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Snapchat’s latest paid perk is an AI Bitmoji of your petKarissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.
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