Bitcoin is the king of crypto brand awareness for Aussies: Report

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Bitcoin is the king of crypto brand awareness for Aussies: Report
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Kangaroos love crypto! Or at least that’s what a report from indepreserve indicates.

In the report, while 92% of Australians have heard of cryptocurrencies, Bitcoin enjoys the highest levels of brand awareness. Accordingly, 90.80% of respondents had heard about Bitcoin.

“Bitcoin also has the strongest community of builders & educators, so it sustains over market cycles.”at the beginning of November. Over the long term, Australians are bullish. The report shares that Australia’s population of nearly 26 million people is “Committed to crypto in the longer term, with overall adoption and long-term confidence in the sector’s future remaining high.”

Adrian Przelozny, CEO of Independent Reserve explained: “Despite this volatility, the 2022 IRCI data clearly demonstrates that Australians’ interest and investment in crypto remains high and continues to gain momentum.” Livera explained the drop:"As for why 'crypto' and Bitcoin ownership rates are dropping off in Australia in 2022, I put this down to the usual cyclical waxing and waning of the price action."

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