Buffalo Bills offensive coordinator Joe Brady had high praise for rookie wide receiver Keon Coleman during his Tuesday press conference.
Wide receivers are oft-featured in highlight reels and other NFL marketing material for good reason, as they frequently construct electric plays with their speed, athleticism, and natural ability. Rarely are they celebrated for their blocking ability, however, this despite the fact that blocking is one of the most important attributes a wideout can specialize in in terms of the success of the wider offense.
Buffalo Bills offensive coordinator Joe Brady was asked about Coleman’s blocking ability and how it’s translated to the professional level during his Tuesday press conference; the play-caller was complimentary not only of the rookie’s blocking ability, but general game.“I love where Keon’s at as a football player right now,” Brady said.
Brady’s praise comes after an initial preseason stretch from Coleman that has sparked a mixed national reaction. He’s been targeted six times throughout Buffalo’s first two preseason contests, catching two passes for 20 yards. Three of his targets have been in the end zone, including a slightly errant throw in the team’s Week 2 win that hit the rookie’s hands before falling to the turf.
“A lot of that sometimes changes throughout games, but especially for young guys as it is, is getting a feel of, ‘Hey, who are you going against?’ And then knowing what’s in your tools and how they’re going to be playing it against you, because it might be a corner on a 5-foot-8 receiver, he’s going to play it different than if they were playing Keon. Him just learning the game from that standpoint. Physically, he can do everything that we ask him for.
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