Bad Bunny is our No. 23 greatest pop star of the 21st century for the way he's transformed the global shape of pop stardom.
is spending the next few months counting down our staff picks for the 25 greatest pop stars of the last 25 years. We’ve already named our trap phenom to globe-conquering superpower and transformed what it means to be a pop star in the U.S. and beyond.It’s easy to forget in 2024 how unusual the concept of a foreign-language U.S. pop star was as recently as last decade.
Over the next year, Bad Bunny would also become a fixture on the Hot 100, appearing on hits alongside Becky G and Enrique Iglesias , while also contributing his growing star power to All-Star cuts like “Krippy Kush” and “Te Boté,” the latter his first top 40 entry on the chart.
The heat from “I Like It” did not take long to translate to Bad Bunny’s career as a leading man. Just a few months later, he returned with “MIA,” which landed a guest verse from perhaps the only hitmaker with even more juice than Cardi B in 2018: Drake, in the midst of a year where he’d spend a combined 29 weeks atop the Hot 100 withsingles “God’s Plan,” “Nice for What” and “In My Feelings.
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