Joe Biden launched his campaign with a nod to one of the nation’s darkest moments in recent years
Filled with extensive footage of white supremacists marching with torches, scenes of Nazi and Confederate flags and pegged to President Trump’s reaction to the 2017 racist march in Charlottesville, the 3-minute, 30-second spot was an unlikely announcement video — especially for Uncle Joe, one of the last of the happy warriors.
The reaction to the video was decidedly mixed — even among political professionals. Some hailed it as stroke of genius that distinguished Biden from the crowded Democratic field by announcing in stark terms his intention to take the fight to Trump in a way no one else has dared.Sign Up Others, however, viewed it as a serious miscalculation, an exercise in stepping on his own message as the heir to Obama’s inspirational legacy.
“The video is incredibly bizarre,” said Sroka, a veteran digital specialist who worked in Obama’s 2008 campaign and his administration, echoing other progressive activists and ad experts. “It’s oppressively focused on Trump while raising the question: Why did it take until Charlottesville to tell you Trump was a nightmare?”
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