President Joe Biden will be relying heavily on the power of social media, with an emphasis on mobilizing young voters, in his still unannounced reelection bid.
The 80-year-old commander in chief is enlisting hundreds of social media influencers, according to a new report."We're trying to reach young people, but also moms who use different platforms to get information and climate activists and people whose main way of getting information is digital," White House deputy chief of staff Jen O'Malley Dillon said, per Axios.
Rob Flaherty, who is currently the assistant to the president and director of digital strategy, is said to be leading this effort. Furthermore, Axios reports that social media influencers may have their own briefing room in the future.
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