Biden campaign's microtargeting of Latino communities takes on a new twist

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Biden campaign's microtargeting of Latino communities takes on a new twist
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The Biden campaign, with the help of the Democratic National Cmte, has deployed a microtargeting strategy never before used by a Democratic presidential campaign to shape outreach, messaging, political strategy, and paid media for individual communities

Joe Biden speaks about the disproportionate ways coronavirus has impacted Latinos in Nevada during a campaign stop at the East Las Vegas Community Center on Oct. 9, 2020.WASHINGTON — For Puerto Rican voters who’ve moved to the U.S. mainland, a phone call from the island’s 787 area code these days is just as likely to be coming from a Joe Biden campaign volunteer as from friends and family back home.

The Biden campaign, with the help of the Democratic National Committee, has deployed a microtargeting strategy never before used by a Democratic presidential campaign to shape its grassroots outreach, messaging, political strategy and paid media for individual communities across different regions of the country.

What volunteers do receive, however, are culture-targeted “guides to counter disinformation” with answers to questions that are likely to be posed by members of a certain community. A Venezuelan con Biden packet obtained by NBC News gives callers talking points on how to respond to voter accusations such as “Biden is a socialist/communist” to “Trump was the first to put sanctions on Venezuela.”

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