Biden administration unveils new 'U.S. Cyber Trust Mark' consumer label for smart home devices

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Biden administration unveils new 'U.S. Cyber Trust Mark' consumer label for smart home devices
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That new smart device you've been eyeing for your home may soon come with a label that includes information about whether it meets U.S. cybersecurity standards.

By Willie James InmanThat new smart device you've been eyeing for your home may soon come with a label that includes information about whether it meets U.S. cybersecurity standards.

The new consumer labeling effort is being compared to the"Energy Star" label that describes a product's energy efficiency. The Energy Star program has since 1992, with thousands of utilities, state and local goverments and other organizations involved, and the program's website claims over 90% of American households recognize the label.

"You can't slap a label on a smart device and think you've solved cybersecurity [issues]," said Justin Sherman who is a non-resident fellow for the Atlantic Council's Cyber Statecraft Initiative."You're never going to have a perfectly secure device ever. And these technologies always change, [so] even the label — you're going to have to update the label."

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