Beyoncé and Adidas are ending their Ivy Park partnership, according to The Hollywood...
, and have"mutually agreed to part ways." The story cites"major creative differences" as the main cause.
Ivy Park launched in 2016 with Topshop and was reintroduced in 2018 as a partnership with Adidas. The fashion and athleisure line included hoodies, sweat pants, jacket, bags and shoes. New drops were available for a limited time every few months., Ivy Park missed internal sales projections by more than $200 million in 2022. Documents revealed that Ivy Park did $40 million in sales in 2022, down from $93 million in 2021.
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