Instead of the city's cuddly ursine mascot, Berlin went for a modern abstract design for its 2025 event.
, the black bear. Over the years, Berlin has featured bears in various forms on its posters: Live bears photoshopped into iconic Berlin locations, locals dressed up in bear costumes, and multiple graphic depictions of the beloved beast.
But the official poster for 2025, unveiled Thursday, is bear-less, instead featuring an abstract design whose geometric shapes, bold colors, and minimalism echo the Bauhaus movement.For the first time, the poster, created by Berlin graphic designer Claudia Schramke, is also available as an animated key visual, which the Berlinale will use across all its digital channels .
Ursine fans will not be pleased. But there is a precedent for this anti-bear behavior. For its 65th anniversary, the festival also opted to go for a more abstract image, one resembling a The posters and the key visual will be plastered across the German capital from late January. Tom Tykwer’s new film,Danielle Directo-MestonThe Best Gifts for Men That Aren’t All Power Tools or Boring Neckties, from a David Beckham-Approved Speaker to NFL Slippers. We use vendors that may also process your information to help provide our services.
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