The social media platform BeReal claims to encourage users to be, well, that of its name — real — and is advertised as a genuine way to share daily life with friends.
launched in December 2019, but 65% of its lifetime downloads have taken place this year. Earlier this month, Apptopia reported BeReal’s monthly active users grew 315%. Let’s dive in.The French social media platform claims to encourage users to be, well, that of its name — real — and is advertised as a genuine way to share daily life with friends.
"Everyday at a different time, everyone is notified simultaneously to capture and share a Photo in 2 Minutes. A new and unique way to discover who your friends really are in their daily life," the company explained on its website.
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