BENEE Launches Olive Label, Signs Muroki: Exclusive

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BENEE Launches Olive Label, Signs Muroki: Exclusive
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Supalonely no more. BENEE just launched her very own label!

“I was listening to the track every day at one point,” she says, praising his “smooth and soulful” vocals. “Muroki’s such a sweet and genuine guy, just the sort of artist I’d like to work with.”to Muroki when she met the Rocket Man on his Beat 1 radio show, and she’s currently touring with the teen in NZ.

Leading Olive is label manager Trieste Douglas, formerly A&R for Universal Music New Zealand, and Poppy Tohill, from BENEE’s management team at CRS,“The Olive team is already packed with some hardworking badass women,” comments BENEE , “and I feel this is an important time for us in the music business to come together and make some really cool shit happen.”She’s only 20 years of age, but BENEE isn’t waiting around.

The Auckland native’s career took flight when her breakup song “Supalonely” went viral on TikTok and vaulted into the Top 40 of the Billboard Hot 100. “Supalonely” has since clocked two billion streams worldwide, and followups “Night Garden” and “Snail” have been warmly received.

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