After 22 years of homegrown success, the brand is ready to take the rest of the world on vacation:
Author:Dara PrantPublish date:May 16, 2019Updated onMay 15, 2019Summer dressing, when done right, should embody the carefree, toes-in-the-sand spirit of a sunny Saturday — think liberating silhouettes and vibrant colors and prints that match your mood after finishing a second glass of rosé. Frocks have to facilitate dancing and sleeves, if present, must be bold. Farm Rio, a Brazilian-based brand, knows how to do just that.
"I noticed that the fashion that we used to have here wasn't representing what Rio de Janeiro really is," Barros explains. So she, along with her friend Marcello Bastos, set out to start a label that would reflect the creative spirit of her hometown. Barros also enlisted the help of a few acquaintances who worked in the industry, but admits she was clueless about making the initial pieces.
Once Farm Rio established a solid following among Ipanema beach-goers, it expanded to more Brazilian cities, like São Paulo. "Now we have 72 of our own shops and more than 1,000 sales points in Brazil," Barros notes, before adding that the goal is to become a global brand with stores all over the world.
"Adidas was kind of a crazy idea that I had," says Barros, who approached the sportswear giant around six years ago about a collaboration. She was initially rejected until she took matters into her own hands. "We got some products from their collection, and we made them colorful and very vibrant like ours for a campaign in Rio. We also made printed surfboards, skateboards, bikes and roller skates to give it that Rio-like style, and we sent it to them. They fell in love.
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