On Feb. 22, Bella Hadid teased the launch of a forthcoming beauty line, Orebella, by adding 'founder' to her Instagram bio and revealing a launch date of May 2.
, becoming an active player in the growing low and no-alcohol market. Now, it seems like the supermodel is about to embark on another holistic business venture. On Feb. 22, she added “founder @The upcoming brand, Orebella, already has an Instagram account, but many details about the company remain mysterious.
While no one knows exactly what the brand is yet — or what “reveal your alchemy” even implies — Bella fans are already excited in the Instagram comments. “Girl, I don't know what any of this means but YASSS,” one wrote.
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