SVP and General Manager Sara DeWitt on the free kids' programmer going big on content, what makes that possible and why storytelling beyond TV is so key to PBS Kids' strategy.
But as many others in the industry are pulling back in the kids space, PBS is gearing up to do even more.
“When you think of kids media as just a marketing tool or if you think of it as a way to boost your subscribers, you’re missing a huge opportunity to really use the creative potential of these formats to enrich lives, to help kids want to learn more, and to show them worlds that they might not get to see otherwise,” says Sara DeWitt, SVP and General Manager at
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