The co-founder of Industrial Toys, the developer previously working on Battlefield Mobile, says the failure of Battlefield 2042 played a role in the cancellation of his game and the closure of his studio.
“At the beginning all the wind in the universe was in the sails of the SS Battlefield Mobile: the [shooter] genre is growing, it’s a great IP, we’ve got a great team – all this was super good,” Seropian explained, then claiming that the poor reception to Battlefield 2042 when it released in October 2021 changed this.
“And then Apex came out and I don’t know if EA has talked about why they cancelled it, whether it was economics or whatever, but without me saying, you could fill in the blanks, I guess.” Battlefield 2042 got off to a poor start at launch and within five months was attracting fewer than 1000 concurrent players on“We did our soft launch, which was going well, but it’s like, okay – to get to the finish line we’re gonna need this much time and this much money to get to global,” he said.
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