I'm a reporter covering the intersection of sports, business and technology. My byline has appeared at CNBC.com, The Hockey News and Narratively. I started this journey covering a handful of New Jersey Devils stranded in Albany during the 2012 NHL Lockout, with stops on the beats of the Chicago Blackhawks, New Jersey Devils and New York Rangers.
Illustration by Forbes; Photos by Christian Petersen/Getty Images, Caitlin O'Hara/MLB Photos/Getty Images, Brennan Asplen/Getty Images
The Dodgers secured the two most-coveted free agents in baseball this winter, first convincing two-way phenom Shohei Ohtani to remain in Southern California with a—the largest contract by total value in team sports history. Two weeks after signing the 29-year-old two-time MVP, the Dodgers acquired another Japanese star: 25-year-old pitching ace Yoshinobu Yamamoto for $325 million over 12 years.
Not that Ohtani will be tightening his belt this year—he still earns an estimated $60 million annually from endorsements and other off-field endeavors. Baseball’s biggest star has solidified himself as a marketing sensation on both sides of the Pacific, with a portfolio that includes Japanese brands Seiko Watch, Kosé, DIP and Nishikawa. and American companies such as Fanatics, Salesforce and New Balance, which unveiled a signature logo for Ohtani last week.
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