Bars without booze are starting to take off in Japan, but with tax revenue dropping, the government is trying to encourage more drinking.
It's one of the hottest new trends in Japan: Bars without booze. Raising glasses of non-alcoholic wine, millennial customers say they do enjoy the real thing, but only on special occasions.
Non-alcoholic bars are starting to take off in Japan, popular especially among younger Japanese. And that's giving the national government a hangover. With tax revenue from alcoholic beverages drying up, down 30% in recent decades, the government launched a widely-mocked campaign seeking ideas on how to get young Japanese drinking again.
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